Code of Ethics


Coaching:  Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

A professional coaching relationship:  A professional coaching relationship exists when coaching includes a business agreement or contract that defines the responsibilities of each party.

Client:  The “client” is the person(s) being coached.

Sponsor: The “sponsor” is the entity (including its representatives) paying for and/or arranging for coaching services to be provided.

 Professional Conduct At Large

As a coach:

  • I will not knowingly make any public statement that is untrue or misleading about what I offer as a coach, or make false claims in any written documents relating to the coaching profession or my credentials.
  • I will accurately identify my coaching qualifications, expertise, experience, certifications and credentials.
  • I will recognize and honour the efforts and contributions of others and not misrepresent them as my own. I understand that violating this standard may leave me subject to legal remedy by a third party.
  • I will, at all times, strive to recognize personal issues that may impair, conflict, or interfere with my coaching performance or my professional coaching relationships. Whenever the facts and circumstances necessitate, I will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s).
  • I will maintain, store, and dispose of any records created during my coaching business in a manner that promotes confidentiality, security, and privacy, and complies with any applicable laws and agreements.

Conflicts of Interest

As a coach:

  • I will seek to avoid conflicts of interest and potential conflicts of interest and openly disclose any such conflicts. I will offer to remove myself when such a conflict arises.
  • I will only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.
  • I will not knowingly take any personal, professional, or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract.

Professional Conduct with Clients

As a coach:

  • I will not knowingly mislead or make false claims about what my client or sponsor will receive from the coaching process or from me as the coach.
  • I will not give my prospective clients or sponsors information or advice I know or believe to be misleading or false.
  • I will have clear agreements or contracts with my clients and sponsor(s). I will honour all agreements or contracts made in the context of professional coaching relationships.
  • I will carefully explain and strive to ensure that my coaching client and sponsor(s) understand the nature of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement or contract.
  • I will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any physical contact I may have with my clients or sponsors.
  • I will not become sexually intimate with any of my current clients or sponsors.
  • I will respect the client’s right to terminate the coaching relationship at any point during the process, subject to the provisions of the agreement or contract. I will be alert to indications that the client is no longer benefiting from our coaching relationship.
  • I will encourage the client or sponsor to make a change if I believe my qualifications, skills and experience is not appropriate to the needs of the client. In this case I will refer my client to someone with a more appropriate skillset, such as a different coach, coaching supervisors, counsellors, psychotherapists or others offering specialist services.
  • I will suggest my client seek the services of other professionals when deemed necessary or appropriate.


As a coach:

  • I will maintain the strictest levels of confidentiality with all client and sponsor information. I will have a clear agreement or contract before releasing information to another person, unless required by law.
  • If evidence of illegal activity or the potential for harm to the client or others is disclosed during the coaching, I may have to inform the appropriate authorities. If possible and appropriate, this will be done with the client’s consent and permission.
  • I will have a clear agreement upon how coaching information will be exchanged among coach, client, and sponsor.

London, July 2015

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